GXM | Blog

There are only a few forms of online marketing that are still going strong and still work well, and email marketing is one of them. Yes, email list marketing is still around and doing well, even though there have been a ton of online marketing developments over the years. The kind of response and the level of traffic you can generate through an email marketing campaign can be huge, depending on how you do it. So, shortening the learning curve is always good, and that's what we're going to do for you, today. So for example if you’re using the word click here in your email, it’s not a problem because it won’t get the spam filters alert. But still, it always makes sense to double check your email for any dangerous words that might get your email blocked.

One of the things that many new email marketers ignore is testing out the links in their emails. This can cost you in terms of lost sales/leads if you don't take care of it. It's not hard creating an email campaign, just a bunch of little things - so be sure to test everything when you're set up. People will react in a different way to link text, so be sure to test it out. If you'll be using images, then try testing different places for putting them in your emails. When you send out at least 3 different emails, that is when you analyze your results. You'll want to see how many people clicked through to your offers. You can step through like this and test a lot, and then eventually you'll arrive at a high converting combination.

It's hard to say, but there's also the line of reasoning that this level of optin will eliminate possible spam complaints. Double opt-in is when your visitors choose to opt-in the first time by giving away their email address and then click on the confirmation email link you send them to opt-in the second time. The reason for the double opt-in is that the online marketer can prove a person confirmed their desire to be on a marketing list.

What this accomplishes is a form of verification and then actual confirmation. Also, don't be alarmed at the people who sign-up, but they never bother to confirm their subscription.  Let’s say, your topic is about Magic Submitter; if you’re sending out a solo email then stick to this exact subject, and if you’re sending out an email newsletter, you can find many sub-topics related to it that you can include.

You can save a lot of time by getting a subscription to a reputable autoresponder service. By using an autoresponder you'd be able to schedule your emails for the future and set them up in advance. This service will send out your emails according to the schedule you set.

Of course after someone subscribes, you can send them a nice greeting after they optin. You can use your autoresponders in any number of ways from short courses to practically anything else. You can see a lot of success with email marketing, but you really need to get educated as much as possible.

In short, building an email list is not a huge task, anyone can do it. Relationship marketing and email marketing are one and the same - remember that. It's really important that you continue to learn more about this subject. For instance, if your target market is Magic Submitter, you can actually create an e-course around it and let people subscribe to it. And your autoresponder will take care of sending out lessons through email to your subscribers on your allotted time interval. It’s just a smart way of automating your marketing efforts.

Although they aren't THAT expensive, most newcomers shy away from the inevitable... you HAVE to get an Autoresponder to be really successful.
You see, your goal is to not only make sales, but to build up a list of followers to sell to time and again. You may form a bond with them, so that they become even more than just customers. But the point is without them you can't really be guaranteed to make continuous sales. Your autoresponder will be the place where your email lists will reside and you will be able to send them messages from there.

The best Autoresponder for Internet Marketers has been touted to be aWeber.
aWeber has the best deliverability rates, but has gotten a bit pricey as of late. You can still pay under $20 per month for their service, but as your list grows your costs will grow quickly as well. Nevertheless, it is the Autoresponder of choice.

A close second is Get Response. Get Response does not have the incredible deliverability of aWeber in tests that we have performed, but it is a good alternative.

If you're on a low budget you might want to start with Traffic Wave. Traffic Wave offers unlimited autoresponders for a low monthly fee plus you earn monthly commissions down multiple levels. They also offer a 30-day free trial.

Once you get your Autoresponder service become accustomed to it through the in-house tutorials they have for you. It is vital you understand it inside and out.
You will be able to send out "broadcasts" or "blasts" as they are called whenever you wish to your entire list of leads or you can schedule them to go out in timed intervals known as "followups".

Don't skimp on this. If you get roped into another Autoresponder you not only are likely to end up with one of these three down the road, but you may lose your list when you make the switch later.